Free line check
What does a customer hear when I can’t pick up?
Put in what your techs cost, what the shop costs each month and the hours you really bill. You get the hourly rate that breaks even, the rate for the profit you want, and the labor sales you need each month.
To break even, charge
$113.25an hour
What each billed hour costs you, with unbilled hours and overhead in.
For 20% profit, charge
$141.56an hour
Labor only. Parts go on top, with their own markup: markup and margin calculator.
To break even, $113.25 an hour. For 20% profit, $141.56 an hour.
A tech who works 40 hours a week and bills 26 is paid for 14 hours no customer pays for. Each billed hour has to carry them, the taxes and benefits on all 40, and its share of the month’s overhead, before any of it is profit.
With 3 techs paid $30.00 an hour, 30% on top for taxes and benefits, 40 hours worked and 26 billed a week each, $18,000 of overhead a month and 20% profit:
The hourly rate $141.56
The same example, one number changed at a time:
Billed hours start as calls. A call nobody answers is work that never reaches an invoice: the missed call calculator puts a rough monthly figure on yours.
Pricing parts? Use the markup and margin calculator.
Whatever your own costs say. Two shops in the same town can need very different rates, because their overhead and the hours their techs bill are different. Put your numbers in the calculator: it gives the least you can charge without losing money on labor, and the rate that leaves the profit you want. Then check it against what other shops near you charge.
The hours a customer pays for. A tech on the clock for 40 hours a week also drives, picks up parts, waits at the supply house, goes back for callbacks and writes quotes, and no invoice pays for those. Count last month's billed hours from your invoices and divide by the weeks; if you price by the job, use the hours the jobs took.
Everything the shop spends that isn't a tech's pay or a part on a job: rent, trucks and fuel, insurance, licenses, software, phones, marketing, office staff, and your own pay if you don't bill hours yourself. Add up a year from your books and divide by 12, so costs paid once a year, like insurance, are counted.
No, it's for labor. Parts go on the invoice at their own price, marked up to cover ordering, picking up, stocking and warranty returns. The markup and margin calculator works that price out.
No. Here, profit is a share of the price. At a $113.25 break-even, 20% profit means charging $141.56, and $28.31 of it is profit. Adding 20% to $113.25 gives $135.90, which leaves only 16.7% of the price as profit.
Count yourself as a tech, and put in what you want to pay yourself an hour. Leave your own pay out of overhead, so it isn't counted twice. The hours you spend on quotes and the office are hours you work but don't bill.
Yes. A flat-rate price is the hours a job usually takes at your hourly rate, plus the parts at their marked-up price. The rate from this calculator is the hourly number to build your price book on.
Page updated October 22, 2026.
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Try it on your own phone tonight. About ten minutes, and $0 today.
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