Comparison · Avoca

Avoca is for big shops with office staff on the phones. Wakeman is for 2–15 trucks.

Avoca raised $125M at a $1B valuation and sells to large operators through a demo, a quote and an implementation team. Wakeman publishes three plans from $149, and you set it up yourself without a sales call. You still connect your number and make test calls before it answers a real customer. If you are big enough for Avoca to sell to you, this page will tell you so.

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Side by side

The differences that are checkable.

WakemanAvoca
Published price$149 / $349 / $829 a month, then $0.59 / $0.39 / $0.29 per minute by planNot published anywhere
Free trial / self-serveYes — start without a cardNo. Demo and quote only
Built for2–15 field techniciansLarger shops; $3M+ revenue and 2+ people answering phones, per Avoca's own referral terms
Field-service softwareJobber, which you connect yourself. Housecall Pro is not generally available yetOfficially approved by ServiceTitan; its list of connections also names Housecall Pro and FieldRoutes
OnboardingYou set it up yourself in about ten minutes, then make test calls before customers reach itA team from Avoca that sets it up for you
When the AI can’t helpIt takes a clear message. If the caller asks for a person a second time, is angry, or has a complaint, it puts them through to your on-call phone, if you’ve given it oneIts Hybrid Call Center passes the call to Avoca’s own team of human customer service reps
FundingBootstrapped, early$125M+ raised at a $1B valuation, April 2026
Track recordEarly. No customer count to quote yetEstablished, with enterprise operators

Checked on Avoca’s own pages, September 23, 2026. Funding and valuation are from Avoca’s April 2026 announcement; the revenue and staff thresholds from its referral terms; the software list from its list of connections; the Hybrid Call Center from its HVAC page. None of it is from reviewers. Their price is left out because they don’t publish one, and we won’t make it up.

Which one you need

Choose Avoca if

  • You run ServiceTitan and want the deepest officially approved connection to it.
  • You already have office staff answering, and you want to train them better, not cover the calls they miss.
  • You are past $3M in revenue and have time for a setup project with their team.
  • You want a vendor with $125M behind it and enterprise operators as references.
  • You want Avoca’s own human reps to pick up the calls its AI cannot handle.

Choose Wakeman if

  • You run 2–15 trucks and nobody will sell you an enterprise product.
  • The phone is you, at 2am, and you only want to be woken for real emergencies.
  • You are on Jobber and want booked jobs written into it once you turn booking on.
  • You want to see the price before you talk to anyone.

Neither one fits? Eight Avoca alternatives, compared.

What we are not going to pretend

Wakeman is early. Avoca has a hundred and twenty-five million dollars, an established customer base and years of calls behind its product. We are not going to put a made-up customer count or a partner badge on this page to close that gap — this industry has enough of both, and the FTC has been cracking down on overclaiming in home-services AI. What we offer instead is a published price, a start you can do yourself, and a full account of what happens inside a call.

Common questions

If you want the whole market rather than just these two, here is what everyone charges, converted to a unit you can actually compare.

How much does Avoca cost?

Avoca does not publish a price. There is no trial and no self-serve signup — it is demo-and-quote only. Figures in the $1,000–$3,000/mo range circulate on third-party blogs, but the most careful of those sources states plainly that these are not published numbers and are inferences. Treat any specific figure you read, including that one, as unverified until Avoca gives it to you in writing.

Is Avoca better than Wakeman?

For a different company, very likely yes. Avoca raised $125M+ at a $1B valuation in April 2026, is officially approved by ServiceTitan, and serves large shops with a team from Avoca that sets it up for you. If you run $3M+ in revenue on ServiceTitan with office staff answering the phones, that is a serious product built for you. Wakeman is built for the 2–15 truck shop that Avoca's model does not reach down to.

Does Avoca have a revenue minimum?

Not a stated one, but their own referral terms say who they count as a qualified lead: over $3M in annual revenue, two or more people answering the phones, and ServiceTitan or Housecall Pro. That is Avoca's own document rather than a third-party estimate, and it is a lower bar than the figures that circulate on comparison blogs. If you clear it, take their demo — we mean that. The shop we are built for is the one below it: the owner with nobody in the office to answer, because the phone rings on their own cell.

What if I am not on ServiceTitan?

Ask before you sign — of either of us. Avoca's list of connections names ServiceTitan, Housecall Pro and FieldRoutes, though it publishes pages for other software too; what that means for your setup is a question for their team, not for us to describe. Wakeman started with Jobber because Jobber lets any company connect to it. If you are on something else, we will tell you plainly that we can't put jobs into it yet.

Why should I trust a comparison page written by a competitor?

You should not, entirely. What you can do is check it: every claim here is either sourced to a named third party and labelled as such, or it is about Wakeman and is checkable by signing up. Note what this page does not do — it does not state Avoca's price as fact, does not quote a customer count, and does not claim Avoca is bad.

Somebody’s always awake.

Try it on your own phone tonight. About ten minutes, no card.

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