AI answering service for roofers
When the storm hits and the phone won’t stop, it answers, takes each job down, and texts it to you.
- From $49 a month
- Keep your number
- Spam calls never billed
- You set the spend limit
New job: hail damageLinda · (817) 555-0163
2210 Cedar Ln
Hail last night and shingles in the yard. Wants an inspection this week.Not urgent
2210 Cedar Ln
Hail last night and shingles in the yard. Wants an inspection this week.Not urgent
What is a roofing answering service?
A roofing answering service answers a roofer’s calls when the crew is on a roof or the office is closed — and above all the morning after a storm. A good one writes down every inspection request, flags active leaks and ceilings coming down, and keeps the homeowner from calling the next roofer.
Hear it answer
One call, start to finish, in under a minute
A leaking water heater at night, taken the way it’s taken on a Wakeman line: what’s wrong, a safety check for water near electrics, the address read back, and — with booking on — a time in the on-call window. The example is a plumbing shop. On your line it answers as your business and asks about roofing work — it is set up for your trade and your own list of services.
Rather try it yourself? Call (503) 765-9727 and play the customer with an everyday job.
Wakeman, for Ridgeline PlumbingThanks for calling Ridgeline Plumbing. You're speaking with an AI assistant, and this call is recorded. What's going on?
CallerYeah, hi — there's water coming out from under my water heater. It's all over the garage floor.
Example call · synthesized voices, not a recorded caller
What one missed call costs
Each roofing call or message from a Google ad turned into about $379 of paid work, on average.
Paid work per Google ad call or message
$379
What Google charged for each
$79
Share that booked a visit
39.3%
Average bill, when the customer paid
$3,522
Source: SearchLight’s roofing Local Services Ads report, April 2026 — 10 contractors, so a small sample.
How these numbers were worked out
SearchLight’s roofing Local Services Ads report (April 2026) covers 10 roofing contractors from January to March 2026: $95,733 spent, 1,218 leads, 479 booked, 131 paying customers and $461,408 in closed revenue. We divided those totals to get the booked share, average paid job and revenue per lead. Ten contractors over one winter is a small sample, so treat these as a rough guide. Separately, 99 Calls found roofing calls reached a live person 28.1% of the time, across 3,604 calls to its clients from September 2025 to August 2026.
From October 1, 2026, Google charges for some missed calls too: during your business hours, a Local Services Ads caller who waits more than 20 seconds counts as a lead even if nobody answers. What that costs
Four calls at 2am
How Wakeman sorts roofing calls
Not all of them should wake you. A generic answering service takes four messages and sends four texts. Wakeman works out which call is which — and it goes by what is actually wrong, not by how upset the caller sounds.
Emergency
“The ceiling is caving in over the back bedroom”
A ceiling coming down is treated as an emergency, and Wakeman tries your on-call phone during the call.
Routine, but worth a fast answer
“We had hail last night, half the street is calling people”
Takes the inspection request while the homeowner is still on the phone. With booking on, it offers a time from the list you set.
Emergency
“Water is coming out of the light socket”
Water near electrics: it tells them not to touch anything, and tries your on-call phone during the call.
Routine
“Can someone come quote a full replacement?”
Taken as an estimate request. With booking on, it offers a time from the list you set.
- Rings your on-call phone: gas, carbon monoxide, a downed power line, fire or smoke, a medical emergency, a child or pet locked in a car, water near electrics, a structural collapse, major flooding and sewage inside.
- How it knows: it listens for those words. A caller who describes it differently may be marked urgent instead.
- Urgent calls (no heat, or a leak that can’t wait) get a text, not a ring. So does an on-call phone that is the same line you forward to Wakeman.
- No on-call number set? It won’t tell the caller help is on the way.
- It’s a safety net. It doesn’t replace 911.
AI receptionist
An AI receptionist for roofing contractors
Call it an answering service or a virtual receptionist — the job is the same. Wakeman is set up for roofing work and your own list of services. It asks what a good dispatcher would: what’s wrong, how bad it is, the address and a number to call back. It checks the address, then texts you the job, or books it into Jobber on Pro and Max once you switch booking on. It says it’s an AI at the start of every call. There’s no call center behind it: a caller who needs a person is put through to your own on-call phone.
The roofing jobs it starts with
- Roof leak
- Storm damage
- Missing shingles
- Gutters
- Inspection
Setup fills these in for roofing contractors, and you can change them. It also suggests roof repair, new roof, roof replacement, flashing repair, skylight leak and four more. It treats work close to your list as work you do, and turns down anything on your “Jobs you don’t do” list plainly, taking a message.
Side by side
AI receptionists for roofing contractors, compared
Wakeman wrote this, and Wakeman is on the list. Each row comes from the company’s own pages, checked October 20, 2026.
| Price | How it bills | When a caller needs a person | Books into | |
|---|---|---|---|---|
| Goodcall | $79 / $129 / $299 a month | Unique callers: 100 / 500 / 2,000, then 79¢ / 26¢ / 15¢ each | Transfers to the people you choose | CRM through Zapier |
| Jobber AI Receptionist Price and fit reviewed 2026-11-06. Sources | Included with unlimited usage on Plus; $29/month for 30 conversations on eligible other plans, then $0.79 each | Conversations: 30 or 100 included (its help pages differ); one says $0.79 each after | When it hears a trigger word you set, it transfers to your one escalation contact or texts you | Jobber, through Online Booking |
| Rosie Price and fit reviewed 2026-11-06. Sources | Professional $49 (250 minutes); Scale $149 (1,000); Growth $299 (2,000) | Minutes; moves you up a plan when you go over | Warm and live transfers from the $149 plan; the $299 plan tries several numbers | Your calendar, on Scale and up. Logs callers and calls in Jobber and Housecall Pro, without booking the job there; Zapier |
| Ruby (people, not AI) | $250/mo (50 min) to $1,725 (500 min) | Minutes; each call rounded up to 60 seconds, hold time counts | A person answers every call | Not named on its pricing page |
| Smith.ai Price and fit reviewed 2026-11-06. Sources | Free: 25 calls/month; Pro from $150 for 75 calls; Enterprise from $500 for 300 | Per call; $2.10–$3.00 an extra call | Can hand the call to a live receptionist, any hour | Lists Jobber (via Zapier), ServiceTitan and Housecall Pro |
| Wakeman (our entry) | $49/mo (100 min); $149 (500); $399 (1,500), day and night | Minutes included; then $0.29–$0.45/min by plan, with a monthly limit you set. Spam is never billed | Puts the caller through to your own people: your on-call phone, then the owner’s if nobody picks up. It does this on a dangerous call, a complaint or an angry caller, or when someone asks for a person twice. The AI answers every call; there’s no call center | Jobber on Pro and Max, once you switch booking on |
Where these facts come from · checked October 20, 2026
Checked October 20, 2026. Prices and policies change; the links are the authority, not this page.
- Jobber pricing — $29 add-on; Plus includes it
- Jobber help: Receptionist — 30 conversations, $0.79, escalation contact, Jobber number
- Jobber help: add-ons — 100 conversations a month
- Rosie pricing — and its terms, for going over
- Smith.ai AI Receptionist pricing
- Smith.ai and Jobber — through Zapier
- Goodcall pricing
- Ruby plans and pricing
- Ruby billing basics — 60-second rounding, hold time
All 16 AI receptionists for contractors · What every answering service charges
Why roofing specifically
Storm work is won in hours. Every homeowner on the street calls the same few roofers the same morning, and the ones who answer fill their season. A voicemail during a hail surge is the most expensive voicemail in the trades.
Roofing work shows up the morning after a hailstorm. Wakeman can take several calls at once, writes down each inspection request, and flags active leaks. Once you turn booking on, it can offer inspection times from the list you set.
Field notes for roofing contractors
All field notesPhones and calls
How many calls do home-services contractors actually miss?
Free template
Roofing invoice
Free template
Roof inspection checklist
Free tools for roofing contractors
Free line check
What does a customer hear when I can’t pick up?
Voicemail greeting generator
What should my business voicemail greeting say?
Missed call calculator
What are missed calls costing my shop?
Questions about an AI answering service for roofers
Can it handle a storm surge of calls at once?
It can take several calls at the same time, but not an unlimited number. Tell us before storm season so we can raise your limit and test it. Calls over the limit may wait or fail.
Will it know an active leak from a routine inspection request?
Major flooding, a ceiling caving in and water reaching electrics are treated as emergencies, and Wakeman tries your on-call phone during the call. Any other leak is written down. One that can’t wait goes to your on-call phone as an urgent text, without ringing it; a slow drip, or one the caller says can wait, is a routine job. Routine inspection requests are written down. It only offers inspection times once you have turned booking on.
Does it work with my scheduling software?
On Pro and Max, booked inspections can be written into Jobber. Housecall Pro is not generally available yet. The times it offers come from the hours and bookings in Wakeman, not from your Jobber calendar.
Do roofers need a 24/7 answering service, or only after hours?
Most roofing calls are estimate and inspection requests that can wait for the morning, and any plan can be set to answer only while you are closed. The case for all-day cover is storm season, when calls come in faster than the office can pick up. Every plan answers the calls your team misses at any hour.
How much does a roofing answering service cost?
Human answering services work out at roughly $2.76–$5.00 per included minute on their published plans. Wakeman is $49, $149 or $399 a month with 100, 500 or 1,500 minutes included, then 45¢, 35¢ or 29¢ a minute by plan. Spam calls are never billed, and you set a monthly spend limit.
Is Wakeman an AI receptionist for roofing contractors or an answering service?
Both names describe the same job, and so does "AI CSR". Wakeman is an AI receptionist: it answers the calls your team misses in your company’s name, and says it is an AI at the start of every call. Like a roofing answering service or a virtual receptionist, it writes each job down; unlike a message-taking service, it tells an emergency from a routine call and alerts your on-call phone for the dangerous ones.
Read next
Pricing · How it works · After-hours answering service · Emergency answering service · Booking into Jobber · How it compares
Other trades
plumbing answering service For plumbers.HVAC answering service For HVAC contractors.restoration answering service For restoration contractors.electrical answering service For electricians.
Every trade Wakeman answers for
Page updated October 21, 2026.
Somebody’s always awake.
Try it on your own phone tonight. About ten minutes, and $0 today.
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