Comparison · Hatch

Hatch vs Wakeman: AI CSRs for every channel, or a receptionist built for trade shops

Wakeman is an AI receptionist built only for home-service trades. Hatch, owned by Yelp since February 2026, sells AI CSRs that answer calls, texts and email and book jobs for home-service and home-improvement businesses. Prices are quoted per location.

  • Facts from each company’s own pages
  • Checked November 2, 2026

At a glance

WakemanHatch
PlansFrom $49 a month, 100 minutesQuoted per location, on annual plans
Dangerous callsSafety steps, then it tries your on-call phoneCovered 24/7; how isn’t described
Software it connects toJobber, built in on Pro and MaxServiceTitan, AccuLynx and others
How you startFree for 14 days or 500 minutesA demo; no trial is published

The full table, and where each fact comes from, is below.

Side by side

WakemanHatch
What it isA ready AI receptionist, set up for your trade in about ten minutesAI CSRs for calls, texts and email, with human CSRs and AI in one workspace
PlansStarter $49 (100 min) · Pro $149 (500 min) · Max $399 (1,500 min). Every plan answers day and night; any plan can be set to answer only while you are closed.Standard, Pro and Enterprise: a platform fee plus usage, on annual plans paid monthly per location. No prices published
What is countedMinutes: each call is rounded up to the next whole minuteContacts, AI conversations and messaging
Urgent callsGas, carbon monoxide, a downed power line, fire or smoke, a medical emergency, a child or pet locked in a car, water near electrics, a structural collapse, major flooding and sewage inside: safety steps, then Wakeman tries your on-call phone during the call. No heat, no cooling or a leak that can’t wait is urgent and texted at once. A safety net, not 911Its 24/7 call handling covers “leads, non-leads, and emergencies”; how it handles an emergency isn’t described
A person when neededPuts the caller through to your own people: your on-call phone, then the owner’s if nobody picks up. It does this on a dangerous call, a complaint or an angry caller, or when someone asks for a person twice. The AI answers every call; there’s no call centerHands off to a person when needed, with warm transfers
Software it connects toJobber, built in on Pro and Max. Housecall Pro is not generally available yetServiceTitan, AccuLynx, LeadPerfection and improveit 360; Jobber and Housecall Pro aren’t named
LanguagesEnglishNot published
Built forHome-service trades only: plumbing, HVAC, electrical, roofing, restoration and their neighboursHome services and home improvement, from $1–10M in revenue to multi-location enterprises
How you startFree for 14 days or 500 minutes, whichever comes first. You pick a plan at sign-up; nothing is charged until the trial ends, and you can change the plan or cancel before thenA demo; no trial or pilot is published
Where these facts come from · checked November 2, 2026

Checked November 2, 2026. Prices and policies change; the links are the authority, not this page.

Which one you need

Choose Wakeman if

  • You run a 2–15 truck plumbing, HVAC or electrical shop and want a receptionist built only for the trades.
  • A gas smell or water near electrics at 2am should get safety steps written in advance, while Wakeman tries your on-call phone during the call.
  • You want the price on the page and a free trial before you pay: 14 days or 500 minutes, $0 today.
  • You run Jobber and want each booked job written straight into it, on Pro or Max.

Choose Hatch if

  • You run ServiceTitan or AccuLynx and want one AI to answer calls, texts and email and your Yelp, Angi and Thumbtack leads. Wakeman is built to answer the phone and books into Jobber.
  • You run several locations or a home-improvement business and want human CSRs and AI working in one place.

Common questions

Comparing more than two? Every option for contractors, on one page.

What does Hatch cost?

Hatch doesn’t publish prices. Its Standard, Pro and Enterprise plans are a platform fee plus usage, on annual plans paid monthly per location, quoted after a demo; its pricing page says there is no published pilot or trial (checked November 2, 2026). Wakeman’s plans are Starter $49, Pro $149, Max $399 a month with minutes included, free for 14 days or 500 minutes, with nothing charged until the trial ends.

Who owns Hatch?

Yelp. Its shareholder letter of 12 February 2026 says it completed its acquisition of Hatch in early February, and that it shifted its focus in Services lead management from Yelp Receptionist to supporting Hatch. Wakeman is an independent company, built only for home-service trades.

More comparisons

Somebody’s always awake.

Try it on your own phone tonight. About ten minutes, and $0 today.

We look it up on Google. Then you’ll hear how Wakeman would answer your calls.

  • Free
  • Your phone won’t ring
  • Takes about a minute
Hear it answer